Green Key

Vector 24
Discover our Green Key–compliant amenities, supporting environmental responsibility across the tourism industry.
Vector 24

What's The Green Key

The GREEN KEY certificate is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry. Today, vacationers or professionals on the move can choose to reduce their environmental impact and assert their social responsibility by choosing places with the CLEF VERTE label in France or GREEN KEY in 65 other countries.
A logo featuring a green key symbol on a blue background, titled "La Clef Verte," set against a backdrop of lush green trees and bamboo.

An international
environmental label

Developed in France in 1998 and now present across five continents, the CLEF VERTE / GREEN KEY ecolabel is the leading international sustainability label for tourist accommodation and restaurants.

Hotels, campsites, bed and breakfasts, holiday parks, youth hostels, conference centers, and restaurants that hold the GREEN KEY label commit to a rigorous environmental management approach, with the objective of continuously improving their practices in GLOBAL with the label’s criteria.
The implementation of an environmental policy and a socially responsible approach, efficient waste management, control of energy and water consumption, responsible purchasing practices and active guest awareness are among the key criteria assessed by the GREEN KEY ecolabel.
Discover in the downloadable brochure below the cosmetics developed by Groupe GM that meet the requirements of the Clef Verte / Green Key label.
Infographic outlining criteria for bath and body products, highlighting mandatory and recommended standards related to packaging materials and certifications for eco-friendliness. It compares large containers with and without certifications or labels.

Groupe GM products referenced by Green Key

Full brochure
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