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Mine Perfume Lab
digital fragrances handcrafted in Italy

Two men in black aprons stand in a lab setting, smiling and engaged in conversation. The background features shelves with glass containers and warm lighting.

Mine Perfume Lab is an Italian fragrance brand, 100% digital, with its workshop based in San Giuseppe Vesuviano, embodying olfactory excellence and refined craftsmanship.

 

Founded in 2018 by Massimo Annunziata, the brand blends Italian heritage with contemporary innovation. Each creation is handcrafted on demand, exploring refined accords and transporting the senses to distinctive olfactory landscapes.

 

Combining artisanal expertise with a modern digital approach, Mine Perfume Lab offers unique fragrances designed with precision, creativity and character.

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A clear perfume bottle with a black cap and a labeled design that reads "MINE" and "ALLERIA." The bottle is positioned to create a shadow on a reflective surface.
A hand presses a brass stamp onto a sealed package, leaving an impression of a black wax seal on a brown cardboard box tied with twine.A person wearing black gloves is stirring a liquid in a beaker with a glass stirrer, set against a blurred background of laboratory equipment.

Key values

CRAFTSMANSHIP
DIGITAL INNOVATION
OLFACTORY EXCELLENCE
MADE IN ITALY

Olfactory pyramid
AQUATIC - AROMATIC

“You know the smell of the sea hitting the rocks? I wanted to capture the smell of the wind, tinged with sun, sea and lightness, and preserve it in a bottle: that’s how Alleria -which in Neapolitan means Allegria- was born, one of the most marine fragrances I own.

 

Alleria is the olfactory translation of one of my fondest memories: the summers of my early youth.” Max – Founder

 

Alleria, a captivating fragrance that captures the freshness of the sea and the lightness of a sunny breeze. Its top notes reveal an exquisite salty floral bouquet, while the heart reveals warm accords of fenugreek and patchouli, adding intriguing depth. Sensual base notes of musk, tonka bean and vanilla wrap the composition in a seductive aura, inspired by summer memories.

Close-up of delicate white jasmine flowers with yellow stamens, surrounded by green leaves, set against a wooden background.A solid black background with no distinguishing features.

Head notes

Rose - Sea water - Lilac - Jasmine
A close-up of vibrant green clover leaves with intricate veins. The leaves are lush and surrounded by blurred greenery.No image description is provided.

Heart notes

Fenugreek - Patchouli
A close-up image of a pile of dark, wrinkled tonka beans, showcasing their textured surfaces.No image is visible to generate an alt text description.

Base notes

Musk - Tonka beans - Vanilla

Mine Perfume Lab Hotel line

Brand’s brochure
A black pump bottle of Alleria shower gel alongside a small tube and a box, all featuring minimalist labels with the word "MINE" prominently displayed. The background is softly blurred with warm lighting.

The Mine Perfume Lab hotel line combines contemporary design with the distinctive aesthetic of the laboratory. Evoking a casual yet refined ambience.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Mine Perfume Lab eco-designed hospitality products are an integral part of Groupe GMu2019s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They contain up to


98%
INGREDIENTS
OF NATURAL ORIGIN
Four tubes of Alleria shower gel and shampoo arranged on a wooden surface, with a clean, modern design and black and white labeling. The background features light-colored tiles, creating a neutral setting.
TUBES
A cardboard box with a minimalist black and white label, resting on a wooden surface. The label features text that includes the brand name "Alleria" and mentions "MINE."
SOAP
A stylish bathroom setting featuring a black liquid soap dispenser labeled "Alleria" mounted on a textured wall, alongside sleek black faucets and a white round sink.
GHOST
A hand is holding a pump bottle of Alleria liquid soap labeled "MINE" on a wooden surface, next to a white sink. The bottle features a modern design with a black and white label.
ECOFILL
Four tubes of Alleria shower gel and shampoo arranged on a wooden surface, with a clean, modern design and black and white labeling. The background features light-colored tiles, creating a neutral setting.
TUBES - 30 ml - 1 fl.oz
Shower Gel
Shampoo
Conditioner
Body lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASEDCAE RECYCLED PLASTIC CAP TUBE
A cardboard box with a minimalist black and white label, resting on a wooden surface. The label features text that includes the brand name "Alleria" and mentions "MINE."
SOAP - 20 g - 0.70 oz
Kraft cardboard box
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCP
A stylish bathroom setting featuring a black liquid soap dispenser labeled "Alleria" mounted on a textured wall, alongside sleek black faucets and a white round sink.
GHOST - 400 ml - 13.5 fl.oz
Shower gel
Shampoo
Conditioner
Body lotion
Liquid soap
Hair & body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE PLANT BASED BOTTLE
A hand is holding a pump bottle of Alleria liquid soap labeled "MINE" on a wooden surface, next to a white sink. The bottle features a modern design with a black and white label.
ECOFILL - 300 ml - 10.14 fl.oz
Shower gel
Shampoo
Conditioner
Body lotion
Liquid soap
Hair & body gel
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE ALU BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

0%

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A wooden toothbrush and a cotton pad packaging sit alongside a clay pot and a natural sponge on a shelf, highlighting eco-friendly personal care products.
earthcrossmenuchevron-down