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A minimalist black silhouette of a tree with a thick trunk and a full canopy of leaves against a white background.Vector 24

TYPOLOGY
the French skincare brand

A young man with dark hair is centered against a beige background, flanked by two hands holding a bottle of perfume, a pomegranate half, and a lemon. The arrangement creates a vibrant and artistic display.

MINIMALISTIC, SAFE, TRANSPARENT AND NATURAL INGREDIENTS FORMULATIONS.

 

Typology is a French skincare brand born in Paris in 2019, founded by Ning Li.​​​​​Instead of asking what could be added to make products stand out, Typology sought what could be removed, to keep only the essential: natural active ingredients that have real skin benefits.

 

Typology formulas are concise and concentrated in effective actives. Ingredients are sustainably sourced, and 100% of formulas are developed and manufactured in France. Most products contain over 95% naturally derived ingredients. The brand is certified by PETA and B-Corp.

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A person with their back to the camera holds a brown bottle with a white label, partially obscured by their shoulder. The background is plain and features soft lighting, highlighting the bottle.
Three stacked soap bars in various colors—black, green, and orange—each embossed with the word "Typology." The background is plain and neutral.A close-up view of delicate, light-colored petals magnified by a round glass lens, with a soft, neutral background.

Key values

MINIMALISM
SAFETY
NATURALITY
TRANSPARENCY

Brand universe

Olfactory pyramid
CITRUS - GREEN

The hotel line fragrance opens with fresh, luminous top notes of orange, mandarin and green leaf. The heart reveals delicate floral accords of mandarin blossom, jasmine petal and lily. Finally, the warm base blends the richness of hô wood, the depth of musk and a hint of sweetness with vanilla.

Close-up of a segmented orange slice, showcasing its vibrant orange flesh and white pith. The background is softly blurred, emphasizing the fruit's texture and color.A solid black background with no distinguishing features.

Head notes

Orange - Mandarin
Soft, ethereal white flowers softly illuminated by bright light, creating a dreamy and delicate atmosphere.No image description is provided.

Heart notes

Mandarin flower - Jasmine petal
A close-up of dark, textured wood sticks arranged in a layered pattern, showcasing their natural grain and color variations.No image is visible to generate an alt text description.

Base notes

Vanilla - Hô wood - Musk

Typology Hotel line

Brand’s brochure
A collection of Typology skincare products arranged on a white surface, including a gel douche, serums, a cream, and a bar of soap, all in sleek brown bottles and containers with minimalist labels.

Immerse yourself in timeless elegance with Typology’s hotel line, combining sleek design with unwavering commitments. Each product embodies a minimalist design featuring the brand’s distinctive logo, while reflecting its commitment to quality formulas and environmental sustainability.

 

Each formula in the line is enriched with panthenol (vitamin B5), appreciated for its moisturizing properties, and camellia extract, known for its nourishing virtues. In addition, the body lotion is enriched with shea butter, renowned for its nutritional qualities, perfectly in line with Typology’s commitment to simplicity and quality.

Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.
Typology eco-designed hospitality products are an integral part of Groupe GMu2019s Care About Earth program, helping to reduce their environmental footprint.
www.care-about-earth.com

They are vegan, GMO-free and gluten-free certified by BIORIUS.

They contain up to


98%
INGREDIENTS
OF NATURAL ORIGIN
Three Typology skincare products are displayed: a gel douche and a shampoo bottle, both with a minimalist design, and a tube of body lotion, all featuring elegant labels with a focus on camellia extract.
bottles and tube
A bar of green soap made with vitamin E and camellia extract, positioned next to its minimalist packaging that displays the brand name "Typology."
SOAP
A brown glass pump bottle of shower gel labeled "Typology" with "Gel Douche" and key ingredients including camellia extract and vitamin E. The bottle is placed against a light background.
GHOST
A hand is using a pump to dispense body lotion from a sleek silver bottle labeled "Typology" with ingredients listed. The background is softly lit, emphasizing the product.
ECOFILL
Three Typology skincare products are displayed: a gel douche and a shampoo bottle, both with a minimalist design, and a tube of body lotion, all featuring elegant labels with a focus on camellia extract.
bottles  - 40 ml - 1.35 fl.oz
Shower Gel
Shampoo
Conditioner
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC CAP BOTLLECAE RECYCLED PLASTIC BOTTLE
tube - 30 ml - 1.01 fl.oz
Body Lotion
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE ALU TUBE
A bar of green soap made with vitamin E and camellia extract, positioned next to its minimalist packaging that displays the brand name "Typology."
SOAP - 20 g - 0.70 oz
Soap in cardboard box
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RSPO GGMCPCAE FSC (1)
A brown glass pump bottle of shower gel labeled "Typology" with "Gel Douche" and key ingredients including camellia extract and vitamin E. The bottle is placed against a light background.
GHOST - 300 ml - 10.14 fl.oz
Shower Gel
Shampoo
Conditioner
Body Lotion
Hair and body gel
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE RECYCLED PLASTIC BOTTLE
A hand is using a pump to dispense body lotion from a sleek silver bottle labeled "Typology" with ingredients listed. The background is softly lit, emphasizing the product.
ECOFILL - 300 ml - 10.14 fl.oz
Shower Gel
Shampoo
Conditioner
Body Lotion
Hair and body gel
Liquid soap
Text graphic that reads "CARE ABOUT EARTH," with the letters "e" in "CARE" and "earth" stylized in light blue.CAE REUSABLECAE ALU BOTTLECAE 8g POUCHCAE TRACEBLE COSMETIC
Suggested accessory line

0%

Shower cap - Shower cap & scrunchie - Sewing kit
Manicure set - Comb - Tissues - Shoe mitt - Cotton buds- Shoe shine sponge - Vanity set - Make-up remover pads- Loofah -Dental set -Shaving set

Accessories brochureAll accessories
A wooden toothbrush and a cotton pad packaging sit alongside a clay pot and a natural sponge on a shelf, highlighting eco-friendly personal care products.
earthcrossmenuchevron-down